Customers who give you high marks on a survey are telling you they're happy, but that doesn't mean they are loyal. I've always said that satisfaction is a rating, but loyalty is an emotion. You can't always explain loyalty with facts and figures.
Customers who give you high marks on a survey are telling you they're happy, but that doesn't mean they are loyal. I've always said that satisfaction is a rating, but loyalty is an emotion. You can't always explain loyalty with facts and figures.
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